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Health & Fitness

Web Appeal is The Main Line's New Curb Appeal

The first glimpse potential buyers get to any property is most often found through real estate listings, the agent and seller's best chance to attract an in-person visit—with all that follows.

Remember the days when you didn’t have to rummage furiously through the house to find a ringing phone, because it stayed where it was supposed to be—plugged into the wall? You remember: it used to take less than 10 minutes to check out the TV listings because there weren’t hundreds of channels. And a gallon of gas cost less than a loaf of bread…

Of course, those days are long gone. Unless you want to live on an isolated island somewhere in an underdeveloped country, that’s that.

In the real estate profession, the good ol’ days are gone, too. When I’m helping a client sell his or her home, I make the most of the fact that the super-highway to today’s buyer is no longer the newspaper or snail mail. It’s the Web.

Find out what's happening in Bryn Mawr-Gladwynewith free, real-time updates from Patch.

It’s the listings.

The first glimpse potential buyers get to any property is most often found through our Philadelphia Metro Area - real estate listings. Those attention-grabbing real estate listings are the agent and seller’s best chance to attract an in-person visit—with all that follows.

Find out what's happening in Bryn Mawr-Gladwynewith free, real-time updates from Patch.

What’s my advice and those of my peers for increasing a listing’s popularity on-line?

As in preparing for any performance: set the stage!

Photographs are your best listings allies, so “stage” the house before photography begins. Professional photographers know that the viewer’s eye will be attracted to any out-of-place detail: a dog bed in a corner or one window with a blind pulled lower than the others will create a distracting element. What looks okay in real life is much less critical.  

Savvy buyers will peruse real estate listings online before scheduling visits. They save time, effort, and expense—and for those not committed to a specific area, the wealth of information published online about the community helps narrow their search. If you’re looking to sell your house, be sure your listing catches the attention of those serious and educated buyers. They’re the ones who are likely to write an offer.

Ready to set the stage for a successful sale? I’d love to prepare a marketing plan for you this spring!

For more information about John Badalamenti of Prudential Fox & Roach, visit his web site: www.MainLineHomeZone.com or contact him via email: johnb@subphillyhomes.com

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